STELLAR MUSIC MARKETING
Your music deserves marketing that feels like you.
Social media strategy, content planning, creative support and one-on-one coaching for emerging artists, musicians and the people helping them build their careers.
You already know how to make the music. I’ll help you figure out how to share it, promote it and build an online presence that people remember.
You didn’t become an artist because you wanted to spend all day figuring out Instagram.
You have songs to write, performances to prepare for, opportunities to pursue and a life outside of your music.
But somewhere between rehearsals, shows, release dates and everything happening behind the scenes, you’re also expected to know:
What to post
How often to show up
How to promote your music without constantly selling
How to turn your ideas into engaging content
How to build a recognizable artist brand
How to use Reels and short-form video confidently
How to create momentum around a release, performance or announcement
It can feel like a completely separate career. Thats where I come in.
WAYS I CAN HELP
Artist Social Media Strategy
A personalized strategy designed around your music, goals, audience, personality and current stage of your career.
We can look at your artist positioning, Instagram profile, content direction, promotional opportunities and the areas that may be keeping your online presence from growing.
You’ll leave with a clearer understanding of what to focus on and how to move forward.
Ideal for: Artists who feel inconsistent, overwhelmed or unsure how to market themselves online.
It can feel like a completely separate career. Thats where I come in.
Content Planning & Campaign Support
Receive a customized content plan for your artist brand, upcoming release, show, tour, announcement or promotional campaign.
Your plan may include:
Content pillars
Reel and short-form video ideas
Caption topics
Promotional timelines
Story ideas
Calls to action
Behind-the-scenes content
Fan engagement ideas
Release or event campaign concepts
Instead of wondering what to post each week, you’ll have content ideas connected to a bigger purpose.
Artist Graphics and Promotional Content
Creative design support for the moments when you need your music to look as polished as it sounds.
Your plan may include:
Social media graphics
Performance announcements
Release graphics
Promotional campaigns
Instagram carousels
Story graphics
Posters
Branded Canva templates
Digital promotional materials
Custom design services are quoted based on the scope of the project.
One-on-One Content and Reels Coaching
Learn how to create content that feels natural, strategic and aligned with your artist identity.
These sessions can help you become more confident with:
Instagram Reels
Speaking on camera
Using performance and behind-the-scenes footage
Creating B-roll
Storytelling
Hooks and captions
Promoting your music without sounding forced
Turning one piece of content into multiple posts
This is supportive, practical coaching, not a generic lesson filled with complicated marketing language.
WHO THIS IS FOR
Stellar Music Marketing may be a good fit for:
Emerging and independent artists
Artists who have Grant Funding for marketing support
Singer-songwriters, Solo musicians and Bands
Artists preparing to release new music
Musicians returning after time away
Artists promoting shows, tours or special projects
Artist managers needing marketing support
Venues, festivals and music-based organizations
Music professionals who want to improve their online presence
You do not need to have a huge following, a record deal or a fully developed brand before reaching out. We can start with where you are now, no matter your age.
WHY WORK WITH ME
I understand both sides of the stage. I’m not only a social media strategist and marketing specialist and have worked with many businesses in the online space, I am also an award-winning vocalist, singer-songwriter and performer who understands the music industry from an artist’s perspective.
I know what it feels like to prepare for a performance, share something personal through music, promote yourself when it doesn’t always feel natural, and balance your creative goals with real life.
I also understand how important it is for your marketing to sound and feel like you.
We’ll look at your music, your story, your audience, your goals, and the opportunities that make sense for your career.
Because your online presence shouldn’t take away from your artistry. It should help more people discover it.
HOW IT WORKS
1. Tell me about your music
Complete the inquiry form and share a little about yourself, your current goals and the type of support you’re looking for.
2. We choose the right level of support
I’ll recommend the service or custom project that best fits your needs, timeline and budget.
3. We create your strategy or content
Depending on your package, we’ll work together through a consultation, coaching session, customized plan or creative project.
4. You move forward with more clarity
You’ll have a plan and stronger direction for how to share your music, connect with your audience and promote what’s coming next.
FREQUENTLY ASKED QUESTIONS
Do you only work with country artists?
No. My own background includes country music, but the marketing strategies and creative support can be adapted for artists across different genres.
Do I need to have released music already?
Not at all. I can work with artists who are preparing for their first release, building their artist identity or simply trying to become more intentional about their online presence.
Can you help me promote a new single or upcoming show?
Yes. Campaign planning can be created around releases, performances, announcements and other important moments in your music career.
Do you offer virtual sessions?
Yes. Coaching, strategy sessions and content planning can be completed virtually. In-person services may also be available in the Edmonton area.
Can you manage my social media for me?
Ongoing social media or marketing support may be available on a limited, customized basis. Share what you need through the inquiry form, and I can let you know whether it fits within my current services.
Are you an artist manager, booking agent or publicist?
No. I provide social media, content marketing, coaching and creative support. I do not provide artist representation, booking or record label services.
Meet me on Socials for Digital Marketing, Social Media, and Time Management tips and tricks to help you stay productive!
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