• Nikki Peddle

6 Video Content Ideas to Boost your Small Business Social Media

Updated: Sep 28

Did you know that video content will account for 82% of all internet traffic by 2022? That's a HUGE number! Recently, I read a really great article on Medium and they went into detail on why Short-form video is the future of content creation so if you haven't started incorporating some kind of video into your content strategy you need to so you don't get left behind!


If you haven't already started using video content in your social media strategy, the time to do so is now. It's a must-have on social media, in some form or capacity, but if you’re a business owner or entrepreneur it may not be your strong suit! I’ve said it before, and I will say it again, it's OK to start small. Just started! Your videos should be kept SHORT in length as right now the average attention span of a viewer is shorter than it's been ever before and that's is what is driving this change! The wiser choice is to make them 15-30 seconds long in order to get viewers to stop scrolling and view for 3 seconds! You can do it all from your phone if you prefer and there are some really great tools out there which I will do a blog post on later as there are lots to go into here! Some tools I use with my iPhone, is iMovie, Canva, InShot, Ripl, Video Editor in YouTube to name a few.


SO...just a recap...


THREE MAIN POINTS TO REMEMBER:

  • Keep short - 15-30 seconds long. The attention span of an average person is now less than12 seconds.

  • Keep it simple to understand, think like you're talking to an 8-year-old! Break it down, not complicated.

  • Be blunt and get straight to the point. Remove all the fluff - there's no time for that!



Here are my short video content ideas to kick up your socials:-


1. Introduce yourself - the 5 W’s - who you are, what you do, where you're from, what makes you unique and stand out from the competition, and why you do what you do. People want to get to know you!


2. Share advice or tips to help others in your field or industry. If you are relatable, then people will resonate with that, they will want to keep reading and want to keep following you. Share a solution to a problem or tell a story of how you were able to overcome a certain challenge and the steps you took to come out at the other end! Win win! You help them and they will keep checking in with you!


3. Behind the scenes of what you do on a day-to-day basis is another great way to share more about your business. A photo of your workplace, your office, location, what's going on with a client that day, in your car, with your pet, wherever you work, what you are eating, there's lots here!


4. Share examples of your work or something you are currently working on. You could also share testimonials, comments from clients, teasers of upcoming projects and promos.


5. Share your outside interests and hobbies, what you like to do in your spare time or downtime, and on the weekends. Going back to the emotional connection aspect, another way is to let your audience in on what you do when you are not working!


6. Share others Content. Support local. Now more than ever it's crucial we do what we can to support local businesses. If you have an opportunity to share what a local vendor or business is up to, share, connect and collaborate on a project, it can lead to many wonderful things! The local community can be powerful in many ways, embrace it!


It’s all about resonating with your audience and key audience. Give them a reason to stick around. Offer value and be a resource, in addition to sharing interesting and authentic content. Variety and being true to your values are key! Be different. Be you.


Hope this has helped get you started on the video content journey! Remember, it’s completely OK to start small, try one 15 second video per week!


If you need help with video content of social media strategy for your business get in touch for a FREE 20-minute discovery call.


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